
Bank account for professionals: essential to start your business
25/07/2024A good social media marketing strategy is important for any company looking to expand its reach and connect with more potential customers. This approach allows for the refinement of its digital strategy on social networks with the aim of developing its presence and reputation. Therefore, it is an important step to improve its business. In the digital age, social networks are essential: Facebook, Snapchat, Instagram, LinkedIn, Twitter, YouTube, TikTok… There are millions and millions of users every day ready to be part of your community. The key is to know how to approach it and find ways to harness all this potential.
Everyone can use social networks to open an account or post photos. In the professional world, however, there are some subtleties to properly engage with social networks. This requires time, investment, lots of ideas, and even more rigor. Indeed, before opening accounts everywhere, it is important to define clear objectives. In this way, it is possible to know what to say to whom, how to do it properly, and which platform to choose for that. It will then be possible to implement a social media strategy that aligns with the objectives one wishes to achieve.

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What can a social media marketing strategy bring to a business?
A good social media marketing strategy brings numerous advantages. Generally, it constitutes an excellent way to:
- Increase its reputation
- Develop its brand identity
- Boost its presence and visibility on the Internet
- Acquire new customers
- Easily promote its services and products
- Strengthen its expertise in its field
- Retain its customers
- Foster a community and create a communication space between customers and the company
- Improve its online reputation
- Promote its company to new collaborators with recruitment ads

How to choose the right social network?
Here are some of the most common objectives in the practice of an effective social media strategy. Once the objectives are set, one must then proceed to choose the suitable social network for them.
It is crucial to properly target the social networks that are suited to one’s business. This can depend on several factors: the industry concerned and the expected audience.
Why choose Instagram for your social media strategy?
When it comes to Lifestyle, it is impossible to bypass Instagram. Here, one can share photos or stories of various elements:
- Diverse dishes for restaurateurs
- Welcoming interior decoration for hoteliers
- A room that promotes a zen and relaxing ambiance for spas
One needs to know how to vary styles and exploit all the possibilities offered by the platform. It is also possible to use polls, filters, and visual effects. The latter, for example, is excellent for highlighting before/after results. One can also use the Carousel feature for this type of format.
Whether it’s a new makeup look, a new haircut, an innovative design for interior decoration, or a home renovation, before/after formats always generate interest. They encourage a deeper exploration of a brand and its activity. Furthermore, Instagram is perfect for targeting a more feminine and urban audience. In France, the platform has about 14 million unique visitors per day.
Why use Facebook to reach more people?
To reach a much broader target audience across various age groups (generally between 25 and 49 years), Facebook is ideal. Currently, there are 24 million people using this social network each day. It’s a perfect platform to reach an older audience. This makes it one of the most widely used social networks for businesses.
This is particularly useful for food businesses, local shops, and artisans due to its viral word-of-mouth aspect. It can also be exploited for its various functionalities. These allow for awakening the curiosity of the public. To do this, it is possible to use polling tools, publish promotional photos or videos. Others might opt for testimonials on a product or service.
Facebook is perfect for advertising and organizing events. It is a tool that allows for effectively reaching its audience and creating a bond with its community. On this platform, there is everything needed to boost its reputation, its business, and optimize the SEO of your online store.
LinkedIn for businesses
LinkedIn is one of the most effective means to speak about and make the news of a company heard. It is a perfect place to communicate about its business and professional successes. It is an appropriate tool to highlight one’s expertise. Indeed, this platform has been designed for professionals. It allows obtaining a wider network. The discussions primarily revolve around work, but it is also possible to share information about one’s industry.
Moreover, LinkedIn proves to be more than useful for human resources. It helps elegantly develop a company’s brand image and facilitates recruiting with job offers. It is the perfect tool to discover new profiles to support its growth.

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YouTube videos to boost visibility
When it comes to long format videos, one word comes to mind: YouTube. It is the preferred platform for those who want better viral reach without going through lengthy written content. Indeed, YouTube is a social network that allows for the utilization of the video format and reaching a very large audience. It has at least 39 million French users who sell their products or offer their services there. It is a tool that effectively showcases one’s activity.
Of course, like on any other platform, there are accounts that have a wide audience. But here, there’s no need to stress. One can also engage them to promote the services or products one wishes to highlight. This platform is so powerful that missing out on it to develop the influence of one’s brand would be a huge waste. One can build customer loyalty and work on their community.
On YouTube, the goal is not to publish just any video; they must be constructive, well-presented, and properly structured. For example, one can work on videos of the type:
- Tutorial for editing
- Presentation of services
- Advice on product usage
- Sharing testimonials from satisfied customers
- Inserting targeted YouTube ads
These are just some of the many things possible to do on YouTube to interact and reach the audience. Of course, the formats here differ from what one can find on other social networks. If this type of format does not benefit you, it is best to turn to other platforms like those mentioned earlier.
What to remember
Implementing an effective strategy on social networks is now within the reach of any company. The key to success lies in closely monitoring the interactions of one’s audience, likes, comments , and shares. These are important data that can guide adjustments and optimize content. Here, one must understand that creating relevant and engaging content is a continuous learning process.
If one feels overwhelmed, the best option is to turn to a professional who knows where to start. They understand how to optimally achieve a goal and develop a sustainable online presence. They will also help you stay attentive and provide advice on creating successful posts. You will then be able to refine your strategy and maximize your impact on social networks.