Effective social media strategy to boost online presence

A good social media marketing strategy is important for any business that wants to expand its reach and connect with more potential customers. This approach allows you to work on your digital strategy on social networks with the goal of developing your presence and notoriety. It is therefore an important step in improving your business. In the digital era, social networks are essential: Facebook, Snapchat, Instagram, LinkedIn, Twitter, YouTube, TikTok… These are millions and millions of users every day ready to be part of your community. The key is to know how to approach it and find out how to leverage all this potential.

Anyone can use social networks to open an account or post photos. In the professional world, however, there are some subtleties to correctly engage social networks. It requires time, investment, a lot of ideas, and even more rigor. Indeed, before opening accounts everywhere, it is important to define clear objectives. This way, it is possible to know who to say what to, how to do it properly, and which platform to choose for that. It will then be possible to implement a social media strategy that aligns with the objectives you wish to achieve.

What can a social media marketing strategy bring to a business?

A good social media marketing strategy brings many advantages. Generally, it is an excellent way to:

• Increase its notoriety
• Develop its brand identity
• Boost its presence and visibility on the Internet
• Acquire new clients
• Promote its services and products easily
• Strengthen its expertise in its field
• Foster customer loyalty
• Unite a community and create a communication space between clients and the business
• Improve its e-reputation
• Promote its company to potential new collaborators with recruitment ads

How to choose the right social network?

So here are some of the most common objectives in practicing an effective social media strategy. Once the objectives are set, it is then necessary to choose the right social network for them.

It is crucial to correctly target the social networks that are suitable for your business. This can depend on several factors: the relevant industry and the expected audience.

Why choose Instagram for your social media strategy?

When it comes to lifestyle, there’s no avoiding Instagram. Here, you can share in photos or stories various elements:

• Diverse dishes for restaurateurs
• Inviting interior decoration for hoteliers
• A space that promotes a zen and relaxing atmosphere for spas

You have to know how to multiply styles and exploit all the possibilities offered by the platform. You can also use polls, filters, and visual effects. The latter, for example, is excellent for highlighting before/after type achievements. You can also use the Carousel feature for this type of format.

Whether it’s a new makeup, a new haircut, an innovative design for interior decoration, or a home renovation, before/after formats are always appealing. They encourage deeper exploration of a brand and its activities. Moreover, Instagram is perfect for targeting a more female and urban audience. In France, the platform has approximately 14 million unique visitors per day.

Why use Facebook to reach more people?

To reach a much wider target audience across different age groups (generally between 25 and 49 years), Facebook is ideal. There are currently 24 million people using this social network every day. It is a perfect platform for reaching a slightly older audience. This makes it one of the most used social networks for businesses.

It is particularly useful for food businesses, local shops, and artisans due to its word-of-mouth viral aspect. You can also take advantage of its different features. They allow you to awaken the public’s curiosity. To achieve this, it is possible to use polling tools, post promotional photos or videos. Others may opt for testimonials about a product or service.

Facebook is perfect for advertising the organization of events. It is a tool that allows you to more effectively reach your audience and create a link with your community. On this platform, there is everything you need to boost your notoriety, your business, and optimize the SEO of your online shop.

LinkedIn for businesses

LinkedIn is one of the most effective means to talk about and make known the news about a company. It is a perfect place to communicate about its business and professional successes. It is an appropriate tool to showcase its expertise. Indeed, this platform is designed for professionals. It allows you to obtain a broader network. Discussions primarily focus on work, but it is also possible to share information about your industry.

Furthermore, LinkedIn proves to be very useful for human resources. It allows for elegantly developing a company’s brand image and making recruitments with job offers. It is the ideal tool for discovering new profiles to support growth.

YouTube videos to boost visibility

When it comes to long format video, one word comes to mind: YouTube. It is the preferred platform for those who want to achieve better viral reach without resorting to lengthy written content. Indeed, YouTube is a social network that allows you to exploit the video format and reach a very large audience. It has no less than 39 million French users who sell their products or offer their services there. It is a tool that allows you to effectively highlight your activity.

Of course, as on any other platform, there are accounts that have a large audience. But here, there’s no need to feel pressured. You can even leverage them to promote the services or products you wish to highlight. This platform is so powerful that passing it by to develop the influence of your brand would be a big waste. You can build customer loyalty and work on your community.

On YouTube, the goal is not to publish just any video; they must be constructive, well presented, and properly structured. For example, you can work on videos such as:

• Tutorial for editing
• Presentation of services
• Advice for using products
• Sharing testimonials from satisfied clients
• Inserting targeted YouTube ads

These are just a part of everything that is possible to do on YouTube to interact and reach the public. Of course, the formats here are different from what you can find on other social networks. If this type of format does not benefit you, the best thing is to turn to other platforms like those mentioned earlier.

What to remember

Implementing an effective social media strategy is now within reach of any business. The key to success lies in carefully monitoring interactions from your audience, likes, comments, and shares. These are important data that can guide us in adjusting and optimizing content. Here, it is essential to know that creating relevant and engaging content is a continuous learning process.

If one feels overwhelmed, the best course is to turn to a professional who knows where to start. They understand how to optimally achieve a goal and develop a sustainable online presence. They will also help you stay attentive and provide advice on creating successful posts. You will then be able to refine your strategy and maximize your impact on social media.